James Ferguson

Design Thinking

Process

Design Thinking

How I apply an iterative process to form a deep understanding of problems, user needs, motivations and behaviours to innovatively solve complex problems. It’s a two stage process; 1 considers strategy, 2 is constructed of 5 non-linear essential steps that Understand, Define, Ideate, Prototype and Test solutions to the full.

iOS App

Case Study

iOS App

“Not another dating app” I hear you cry. But yes, MoodChimp is a dating app I worked on end-to-end. Concept, research, branding, personas, sitemaps, wires, prototypes, full UI, app store launch, marketing material, and a bright pink, full size MoodChimp costume!

Personas

Process

Personas

How I created personas to understand specific goals, needs, motivations, fears and behaviours of users to create useable, meaningful and delightful user experiences. 

Posters

Personal Project

Posters

I’m a huge fan of movies. A bit of a Barry Norman if you will. So, I sometimes keep myself busy re-imagining blockbuster, cult and lesser known movie propaganda.

Perfect Holidays

Case Study

Perfect Holidays

Selling a holiday is one thing. Selling the PERFECT holiday is another. So after allowing users to search and filter holidays to find the most relevant deals, it was time to let users customise holiday deals to make them totally unique.

Testing

Process

Testing

You are not your user! So don’t pretend to know the things that you don’t know. User testing is a vital process in creating, updating and optimising experiences that inform, delight and keep users coming back for more.
/

Design Thinking

Process

Design Thinking

How I apply an iterative process to form a deep understanding of problems, user needs, motivations and behaviours to innovatively solve complex problems. It’s a two stage process; 1 considers strategy, 2 is constructed of 5 non-linear essential steps that Understand, Define, Ideate, Prototype and Test solutions to the full.

Testing

Process

Testing

You are not your user! So don’t pretend to know the things that you don’t know. User testing is a vital process in creating, updating and optimising experiences that inform, delight and keep users coming back for more.

iOS App

Case Study

iOS App

“Not another dating app” I hear you cry. But yes, MoodChimp is a dating app I worked on end-to-end. Concept, research, branding, personas, sitemaps, wires, prototypes, full UI, app store launch, marketing material, and a bright pink, full size MoodChimp costume!

Perfect Holidays

Case Study

Perfect Holidays

Selling a holiday is one thing. Selling the PERFECT holiday is another. So after allowing users to search and filter holidays to find the most relevant deals, it was time to let users customise holiday deals to make them totally unique.

Personas

Process

Personas

How I created personas to understand specific goals, needs, motivations, fears and behaviours of users to create useable, meaningful and delightful user experiences. 

Posters

Personal Project

Posters

I’m a huge fan of movies. A bit of a Barry Norman if you will. So, I sometimes keep myself busy re-imagining blockbuster, cult and lesser known movie propaganda.